Graduated of the Olivier de Serres School of Applied Arts, Lucie Beudet began her career in 1997 alongside David Creuzot as artistic director of the Beijing digital agency. In 2006, the agency La Chose bought Beijing. At 30, Lucie Beudet becomes creative director of La Chose alongside personalities like Eric Tong Cuong or Pascal Grégoire. In 2008, back to basics with a new 100% digital challenge. Lucie Beudet and David Creuzot launch the startup Konbini.com. Lucie also develops artistic side-projects around digital culture.