Sam Barratt is Chief of the Education and Youth Unit in UN Environment’s Ecosystems Division. He oversees the programme which includes the Playing for the Planet Alliance, a collaboration with the gaming industry to nudge gamers’ behaviour and for the industry to use cleaner energy, as well as the Youth and Education Alliance (YEA!) network of almost 800 universities from around the world. Previously he was Chief of Public Advocacy for UN Environment where he was responsible for running all of the global campaigns on the issues of air quality, marine litter and wildlife crime in addition to the global efforts for World Environment Day. Before joining UN Environment, he was Director of Communications for Avaaz and prior to that, head of Media for Oxfam.