Beena Paradin is the founder Beendhi, a brand that creates organic and vegetarian prepared foods. Her story began with a bet at the end of a dinner with friends when Beena was challenged to write a cookbook. The challenge became a success with three books and a Gourmand Award! This great momentum lead her to increase her skills with famous chefs such as Alain Ducasse and Olivier Roellinger with whom she set out to find the best Indian spices and developed a range of spice blends named “Olivier Roellinger by Beena”. During her various experiences, Beena noticed the consumer craze for exotic and vegetarian cuisine, with a demand for original flavors and quality. She created Beendhi to allow consumers to easily prepare tasty and healthy recipes.